Collection: Ngai Tūhoe

Nō Toi, nō Pōtiki te whenua, nō Tūhoe te mana rangatira 

The land comes from Toi and Pōtiki, the power and prestige comes from Tūhoe

Every Tūhoe is born representative of their whānau, marae, hapū and Iwi. To be Tūhoe is to embrace a unique heritage deeply rooted in the misty valleys and rugged ngahere (forest) of Te Urewera, a land as old as time itself. It's to carry within you the legacy of Tūhoe's indomitable spirit, forged through centuries of resilience and connection to the land. Tūhoe identity is woven from the threads of whakapapa (genealogy), tikanga (customs), and our reo (language), binding us to our whenua (land) and to each other in a tapestry of collective belonging.

It's to embody the values of mana motuhake (self-determination), rangatiratanga (autonomy), and kaitiakitanga (guardianship), guiding Tūhoe as we navigate the modern world while staying true to our ancestral wisdom.

To be Tūhoe is to walk with pride, resilience, and a profound sense of connection to both past and future generations, carrying the legacy of the land and our people forward into the future.